Services

"We're Not Tuning Out, We're Plugging In"

Services

Were you aware that e-mail is no longer the preferred method of communication in the engagist culture?

Did you know that 75% of younger employees expect to be able to listen to their MP3 players at work (they argue it increases their productivity)

The average member of the engagist generation spends more time per day watching television or interacting with other media than sleeping. Scary?

Whether you are reaching out to consumers, running an association or seeking to create change, your customers, employees and advocates view the world through digital glasses. In order to capture their hearts, minds (and pocketbooks), you MUST understand the characteristics of the engagist culture and employ engagist techniques in your outreach efforts.

We can help.

Speaking / Training

Building upon expertise gained through interviews with business leaders and real-life association applications, Stephanie Vance can help your organization better understand the engagist mindset through her customized training sessions. In these sessions participants will gain an understanding of:

the principles behind engagism and e-scapism,
how portable electronic devices are driving the engagism shift,
the attributes of consumer devices that encourage engagism,
the key characteristics of the engagist consumer, employee or activist, and
case studies outlining successful applications of engagist techniques

Consulting

Stephanie Vance can help you understand the dynamics of engagism and how they apply to your organization's efforts. Our custom consulting services include:

company "check-up" to determine engagism readiness,
brainstorming sessions with marketing, HR and other relevant professionals to incorporate engagism in the workplace,
developing a strategy for using engagist techniques to attract members (for associations) and customers (for business),
identifying potential engagism threats and opportunities

Written Resources

Our blog offers up-to-the-minute information on the impact of engagism in consumer markets and other venues, such as business management and civic participation. In addition, Stephanie Vance is currently working on a book entitled "E-scapism: We're Not Tuning Out, We're Plugging In," which will pull together all the elements of engagism into one cohesive whole. Stay tuned for additional resources, including articles outlining the application of engagism in various arenas.